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EmadDeznabi

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Credentials 10
Emad Deznabi wearing his WNBF Pro medal
WNBF Pro bodybuilderNatural. Drug-tested. Every show.
Emad Deznabi in a lab coat at university
BSc Medical SciencesUniversity of Surrey

Fourteen chapters

How he got here.

His name on a player card, 2012-13
His name on the back of his hockey jersey

01ICE HOCKEY

The rink came first

I grew up playing ice hockey, with off-ice conditioning, endurance work and cardio already part of my routine. Training was part of my life long before bodybuilding.

Party-era photo of two teenagers posing behind a table of bottles
Black-and-white photo of two teenagers posing with bottles

02SEVENTH GRADE

Back in my party animal days

By seventh grade, I’d fallen in with the wrong crowd and started partying. I was sneaking off to Dragon Mart to buy vapes for cloud tricks, until my dad caught me.

Illustration: an opened bathroom ceiling panel above a broken phone
Illustrated recreation
Illustration: a father and son walking towards Dragon Mart at night
Illustrated recreation

03THE WAKE-UP CALL

Dad found the stash

My dad found the vapes above the bathroom ceiling and snapped my phone in half. He still took me to hockey that night, then drove me to Dragon Mart to show him where I’d bought them.

Mirror photo in school uniform
Early physique progress, mirror photo

04A NEW ROUTINE

School. Gym. Repeat.

Grounded for almost a year, my routine became school and the gym. My body started changing, girls at school started noticing, and that gave me even more reason to keep going.

Emad with a coach in the gym

05MY FIRST COACH

Danny talked me into it

Then I met my first coach, Danny. He convinced me to compete and helped me prepare for my first show.

The line-up on stage at his first show
With friends after the show
Medal and certificate after the show

06AGE 16

My first time on stage

At sixteen, I competed for the first time as a natural in an enhanced division and placed fourth. That first prep and stepping on stage sparked my love for bodybuilding.

Louie, before and after
Louie with Emad in the gym
Louie at the beach

07WHERE COACHING STARTED

Louie, my first client

After my first prep, I helped my friend Louie with his diet and training, and he saw his abs for the first time. Seeing his progress made me want to start coaching other people.

Training photo from a story repost, chest day
Story photo captioned "Boys grown"

08COVID / PRIVATE GYM

Time to build something

When COVID hit our family business, I started taking coaching seriously and training people in my private gym. I began posting more online and building it into something of my own.

Coaching a client on the seated cable row

09FITREPUBLIK

Back where I grew up

FitRepublik, the gym I grew up training in, offered me a job as a PT. Working there gave me the foundation to grow as a coach and start helping my friends prepare for the stage.

Two competitors posing together backstage
Posing collage of an athlete on stage
Two athletes posing in the gym

10ATHLETES ON STAGE

The wins that lit the fire

When WNBF first came to Dubai, athletes I’d prepped stepped on stage and won. Seeing them succeed lit a fire in me and made me want to take coaching even further.

The bulk, side by side
Mirror pose captioned "Who’s bigger?"

1173 KG → 92 KG

The bulk

Seeing my athletes win pushed me to take my own bodybuilding further. I committed to a big bulk, going from 73 kg to 92 kg.

Celebrating on stage

1292 KG → 69 KG

Pro at 21

From my heaviest at 92 kg, I cut down to 69 kg and earned my WNBF pro card at just 21, the youngest person to turn pro in WNBF UAE history at the time.

The team on stage with the AED 10,000 prize board
The team in the gym with medals and the prize board
On stage with the prize board: 2023 WNBF UAE Gulf Super Pro, Pro Bodybuilding, 2nd place

13JACK & THE YEARS THAT FOLLOWED

Helping others turn pro

After earning my own pro card, I helped Jack earn his. In the years that followed, I kept building as a coach and helping more athletes succeed on stage.

Studying at a microscope, black and white
In a lab coat and gloves
An athlete’s transformation, side by side

14STUDYING & STILL COACHING

Always learning

To deepen my understanding of the body, I started studying towards a future in the medical field. Alongside my studies, I kept preparing athletes for the stage and helping clients transform.

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The company he keeps

Learning from the best.

Emad coaching Abdulla Alawadhi on a leg extension with a live sensor reading
Las VegasThe Dungeon team, 2026
The DungeonA week of lifts, Dubai

BODYBUILDING COACH

ABDULLA BADR ALAWADHI

Coaching Abdulla Alawadhi through a training session at The Dungeon, Dubai.

  • FOUNDERThe Dungeon Dubai
  • 65.1KThe Dungeon on YouTube
  • 36.1KThe Dungeon on Instagram
Instagram@abaalawadhi
Emad Deznabi with Hany Rambod at The Dungeon Gym, Dubai
Olympia 2022With Bumstead and Choopan
Mr. Olympia 2026Backstage with Nick Walker

THE PRO CREATOR

HANY RAMBOD

With Hany Rambod at The Dungeon Gym, Dubai.

  • 25×Olympia wins as a coach
  • 1.2MYouTube subscribers
  • FST-7His training system
Instagram@hanyrambod
Applied Anabolic Strategies seminar at The Dungeon Powerbuilding Gym, Dubai, October 2022
The seminarThe Dungeon, October 2022
The scienceApplied Anabolic Strategies

SEMINAR

BRODERICK CHAVEZ

Applied Anabolic Strategies seminar at The Dungeon Powerbuilding Gym, Dubai, October 2022.

  • 30Years in sports performance
  • IFBBPros and Olympians trained
Instagram@teamevilgsp
Emad Deznabi at Binous Gym, January 2019
Binous Classic 2024Crowning the winner
Anis BinousAt his championship, Dubai

COACH

ANIS BINOUS

Coached by Anis Binous. Binous Gym, January 2019.

  • 1.2MAED in prizes, Binous Classic 2024
  • 3Shows he runs
Instagram@binousclassic
A Victor Black masterclass slide at The Dungeon, Dubai
Victor BlackThe Victor Black Podcast
The DungeonSeminar day, Dubai

MASTERCLASS

VICTOR BLACK

Victor Black masterclass at The Dungeon, Dubai - July 2023.

  • FOUNDERPrep Coach Academy
  • 50+Masters bodybuilder
  • PEDSafer-use educator
YouTubePrep Coach Academy
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Transformations

135+ lives changed

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0+ yrs
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Outside the coaching

The other ventures.

  • OnlyGains

    Physique coaching. Training, nutrition, recovery and mindset in one programme.

    See it →
  • OnlyHealth

    Health and performance. Bloodwork, longevity, and getting the basics right first.

    See it →
  • Deznabi Trading Ajman

    The family trading business in Ajman, where he sits as CEO.

    In the familySee it →